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Alternative vs Mainstream Media in Malaysia

In Blogging, Mainstream Media, Malaysia, Online on September 6, 2008 at 5:44 pm

A recent report by Malaysia’s Center for Independent Journalism shows that local mainstream media has lost credibility. This is a short excerpt:

The survey revealed that Malaysians were critically assessing the content of the local mainstream media, upon which the majority relied heavily as sources of information. Asked to rate the performance of the mainstream media according to six indicators—ethical, variety of opinions included, variety of issues covered, objectivity, fairness and truthfulness—only 56 percent said they were all met; the figure plummetted to 35 percent when it came to fairness of reporting.

Full report available online – with pdf download at the bottom of the page (beside pics).

In terms of market share, this graph from Google Trends (beta) show that MalaysiaKini is doing exceedingly well. It’s ‘daily unique visitors’, particularly in the past 6 months, is indicative of Malaysians seeking alternative sources of information.

Here’s the graph:

Sample taken on 4th Sep 2008

Sample taken on 4th Sep 2008

What the colours mean: malaysiakini.com – light blue | malaysia-today.net – red | thestar.com.my – orange | channelnewsasia.com – green | nst.com.my – dark blue/purple

My take: The Star and MalaysiaKini received a good number of daily visitors (not hits) during our GE last March and the recent moves by big-brother pushed MalaysiaKini above The Star (online).

Malaysia Today has not done so badly because since about Feb 2008 onwards, it has consistently been more popular than our mainstream New Straits Times. Don’t forget NST has offline circulation to help them, yet this is where they stand today. MT’s site stats would have obviously changed since the recent ban late August.

Anyway, MalaysiaKini is well on its way.

Channelnewsasia is control sample.

A wet blanket notice: All this could be nothing ‘cos Google Trends is still beta.

Still, very heartening because both the survey and the graph shows we’re finally going … somewhere.

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  2. […] on the reasons they are getting more subscribers today, which actually, validates my earlier post – Alternative vs Mainstream media in Malaysia – on the approx 200K daily visitors during our GE last March and the recent surge again. The […]

  3. […] Alternative vs Mainstream Media in Malaysia. […]

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